Business Development Guide

Plan and create value.

Core Functions

The Business Development department is like the company's growth superhero, swooping in to spot new market opportunities and craft master plans. They’re the ones who generate leads faster than a caffeine-fueled barista and negotiate deals with a charm that makes everyone wonder if they’ve got superpowers.

They also keep an eye on performance, support product innovation, and team up with marketing to make sure the company’s brand shines brighter than a disco ball at a '70s dance party.

Key Performance Indicators (KPIs)

Revenue Growth

Watch the revenue climb like a roller coaster—hopefully with fewer stomach-churning drops and more thrilling highs.

New Relationships

Tracks how many new partners you've roped in; it’s like networking with a purpose, but with fewer awkward small talk moments.

Market Share

Your slice of the market pie—hopefully not the tiniest sliver, but more like the whole pie (or at least a generous slice).

Sales Pipeline Growth

The growth of your list of potential business; think of it as gardening, but with leads instead of roses.

Churn Rate

How quickly customers are leaving; ideally, you want this to be lower than your gym membership churn rate.

Tools

Customer Relationship Management (CRM)

Hubspot

Analytics & Reporting

Google Analytics

Lead Enrichment

Meta Business

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