Marketing Guide

Drive the promo engine.

Core Functions

The Marketing department is like the company’s hype squad, crafting strategies to make the brand shine, generate leads, and boost sales—think of them as the backstage crew of a rock concert, minus the pyrotechnics.

They juggle everything from market research and social media magic to budget wrangling and brand consistency, all while keeping a keen eye on performance metrics. Basically, they’re the creative masterminds making sure your brand looks good, sounds great, and has everyone talking.

Key Performance Indicators (KPIs)

Conversion Rate

The percentage of visitors who complete a desired action, proving whether your website is a siren song or just background noise.

Marketing ROI:

The return on your marketing spend—basically measuring if your budget is fueling a business boom or just buying endless rounds of office coffee.

Customer Acquisition Cost (CAC)

The cost to acquire each new customer—helping you determine if you’re running a high-end boutique or a clearance sale.

Customer Lifetime Value (CLV)

The total revenue expected from a customer over their relationship with you, predicting if they’re a long-term fan or just passing through.

Tools

Customer Relationship Management (CRM)

Hubspot

Analytics & Reporting

Google Analytics

SEO & Competitive Analysis

SEM Rush

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